Creative Direction, Photography, and Campaign Production
I've spent 15 years directing campaigns for fashion, beauty, and tech brands. Photography, video, art direction. Armani, Vogue, Samsung, Shopbop, Clinique. Hundreds of shoots across multi-city productions.
Along the way I started building the software I wished existed. Creative workflow tools, AI-powered content pipelines, asset management systems. The image selection process was so broken I built AirSelects to fix it.
Now I do both. Direct the campaign, build the systems that make the next one faster. Creative direction, production, workflow consulting, and custom software for teams that need to ship content without losing their minds.
Creative Direction & Production
Campaign development, photography, video production, art direction, and post. Brief to final delivery.
Workflow & Software
I find where your pipeline is bleeding time and build the software to fix it. Asset management, automation, internal tools.
AI Strategy & Tools
I help you figure out what to automate and what to protect, then we build the tools to do it.