I started behind the camera.
Now I build the systems behind the campaigns.

I'm Brandon Aviram. Creative director who codes.

I've spent 15 years in creative production. Started as a fashion photographer, grew into directing, and somewhere along the way realized the biggest problem on every shoot wasn't creative. It was coordination.

Briefs in one place. Assets in another. Feedback in a third. Nobody knows what's approved, what's in progress, or what's stuck. I've watched productions slow down because of a spreadsheet.

So I started building. Not because I wanted to be a developer. Because the tools I needed didn't exist.

I've directed, shot, and produced hundreds of shoots across multi-city productions for brands like Armani, Vogue, Amazon, Samsung, Shopbop, Clinique, Harper's Bazaar, Theory, Helmut Lang, Saks Off 5th, Tory Burch, Bandier, Fast Retailing, Squarespace, and more. Every one taught me where the friction lives in the creative process.

My job is removing it. Whether that's directing a shoot, building software, or consulting on how a team moves from idea to asset. Same question: what's slowing you down?

AI is the new film stock. Same craft, different medium. Composition, light, what to leave out. The questions don't change.

Based in New York. FIT grad.

What I built.

Let's work together.