The Challenge
You return from an incredible trip with a memory card full of irreplaceable moments. The card sits on your desk. Days pass.
Eventually you dump everything into a folder called "Camera August maybe" alongside twelve other mysterious folders. Finding anything becomes archaeology. Some trips never get backed up at all.
The Approach
The best backup system is one you'll actually use. Not a complex photo management app. Not cloud services with monthly fees. Just a simple question: "What should I call this trip?"
The tool handles everything else with opinions you don't have to think about. Consistent folder names, automatic file sorting, professional-grade transfers. Zero decisions means zero friction.
The Solution
Drop your memory card in, type "Tokyo November," and walk away. Every photo and video gets copied reliably into a folder named "TOKYO NOVEMBER 2025," with images and videos neatly separated.
Works with any camera: Canon, Sony, Nikon, Fujifilm, even iPhone. Supports every file format photographers actually use, including the RAW files professionals rely on.
The Outcome
Every trip gets backed up. Every time. Folders make sense months later. Finding that sunset photo from Barcelona takes seconds, not hours.
The anxiety of "did I back that up?" disappears. Your memory card is ready for the next adventure.
What I Learned
Friction kills good habits. The difference between "three questions" and "five questions" is the difference between a tool that gets used and one that gets forgotten. Every interaction is a chance for someone to give up.
Opinions are a feature. Users don't want infinite flexibility. They want someone who's thought about the problem to just tell them what works. The tool makes choices so users don't have to.
Solve the real problem. The hard part of backing up photos isn't the technical transfer. It's the motivation to do it and the organization to find things later. Build for the human bottleneck, not the technical one.