Work with me
Senior creative direction. No holding company.
Three-month minimum. Two brands at a time. Based in New York.
01
Direction
I direct creative for brands.
Fifteen years of campaign work for Armani, Amazon, and other top brands. Agency-side first, brand-side now. Senior creative leadership without the holding-company overhead. Three-month minimum, two engagements at a time.
02
Production
I run the shoots, not just brief them out.
I came up as a photographer and director. Thirty-six multi-city campaigns. I know what a 5K Fresnel looks like at noon, what a working stylist actually needs on day three, why permits in Joshua Tree take six weeks. The brief survives contact with the day because I'm the one running it.
03
Tools
AI is the new film stock. I build with it.
AirSelects (selects and delivery for production teams), TerminalAI, a few internal AI pipelines. Same craft as the directing. Composition, restraint, what gets cut. The build comes from the same place: removing friction from creative work. You get the upside without paying for it as a separate engagement.