The Challenge
Most creative teams run campaigns out of spreadsheets, Slack threads, and shared drives. Briefs live in one place, assets in another, feedback in a third. No one knows what's approved, what's in progress, or what's stuck.
The result is duplicated effort, missed deadlines, and creative energy wasted on coordination instead of creation.
After years inside these workflows, I wanted the same clarity Figma brought to design, but applied to the entire campaign lifecycle.
The Approach
Creative Queue is a campaign operating system: a single surface where briefs, assets, feedback, and approvals live together.
The breakthrough was treating campaigns as pipelines, not projects. Content moves through defined stages (ideation, production, review, delivery) with clear ownership at every step.
And unlike spreadsheets or decks, Creative Queue blends the logic of a sheet with the visual decisiveness of a slide. You can swap ideas, assets, and placements fluidly, while staying connected to the real data behind every decision.
The Solution
A dynamic workspace that lets teams plan, produce, and deliver campaigns without juggling tools.
Creative Queue replaces scattered docs with a structured pipeline that shows what's happening, who owns it, and what comes next.
The Outcome
Creative Queue creates a single source of truth for campaign state. Decisions are faster because the data, the assets, and the context finally sit together, not scattered across tabs.
Teams spend less time managing the work and more time making the work.
What I Learned
Creative software succeeds when it feels like part of the process, not another step.
When tools reflect how teams already think and create, the technology disappears and the work gets better.